Unlike niche degree programs, such as public relations or journalism, a degree in communications offers an overarching understanding of this complex discipline. Regardless, this designation offers more opportunities than you may think. The music industry, for example, offers an excellent professional home for communications graduates. Whether you’re interested in administrative or production roles, this generic degree opens the door to a variety of music industry jobs. Let’s explore some of these options.
Ranking: Top 20 Best Online Communications Degree Programs
Entertainment Journalist
Are you obsessed with the latest music industry news? Do you want to work with publishers who are just as passionate about this vibrant industry? If so, then you should consider a career as an entertainment journalist. Traditionally, aspiring journalists complete a journalism degree program. However, a general communications degree offers ample training and insights this coveted position requires. To increase your chances of scoring a prime spot, consider earning a master’s degree in journalism, English or mass communications.
Like most journalism careers, duties and responsibilities vary based on employer. Generally, a keen investigative mindset is considered essential. From researching the history of a subject to networking with industry insiders, a good journalist is a combination of writer, editor, researcher and advocate. Employers include magazines, newspapers, television studios and online publications. The US Bureau of Labor Statistics reports an average salary for reporters, which includes journalists, is just under $40,000 in 2017.
A&R Coordinator
Does the idea of finding the next big star sound interesting? Are you interested in both the administrative and production elements of the music industry? If so, then working as an A&R coordinator may satisfy your creative and professional desires. Known as the eyes and ears of a music label, A&R coordinators scout new talent, review artist submissions, attend shows and guide the careers of new artists. In addition, most professionals in this role brainstorm promotional strategies and oversee A&R representatives.
Unlike other music industry jobs, A&R coordinators are required to be as versatile as the industry itself. Be prepared to wear many different hats, especially when employed by a larger record label. A degree in communications offers the bidirectional training needed to succeed in this career. Without direct experience, recent graduates often start as an A&R representative, and with hard work, get promoted to this senior position. Salaries dramatically vary based on employer, industry niche and geographic location.
Promotion Manager
The cornerstone of a communications specialization is just that, communicating. From the technical elements of broadcasting information to the psychology of communication styles, graduates of this degree program make successful promotion managers. According to Statista, the global music industry is slated to surpass $22.61 billion by 2021, and promotion managers play a direct role in this growth.
Typically, promotion managers work for record labels or radio stations. Essentially, these professionals use their knowledge of mass communications and industry connections to secure on-air play for their artists. Unlike publicists and marketers, promotion managers use interpersonal relationships and a keen ear for current trends to ensure their artists are seen and heard. Promotion managers, according to the BLS 2017 report, earn an average of $129,000 per year.
Overall, music industry jobs offer a unique opportunity to mix a passion for music and business. The aforementioned are mere samples of what’s available for communications degree graduates.