The job market is hot right now, but for applicants with a communications background, what communications jobs are available in business? While some people may not see a direct link between communication and corporate work, there is more crossover than most people realize. The trick is to think creatively about the skills acquired through such a degree and to apply those skills in practical settings in the corporate world. Just consider these four jobs in corporate America that work with a communications degree.
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Human Resources
Every company, whether it is small or large, needs to have a human resources department. This department is specifically designed to help manage the employees within the company. It may be responsible for conducting interviews, handling employee complaints, managing employee reviews and more. Obviously, all of these tasks have one critical thing in common: communication. This is why the human resources department is a great place for individuals with a communication degree in the corporate world.
Public Relations
Public relations is about creating a positive image. Naturally, this is done through purposeful communication. After all, in order to create a good public image, the essence of a company must be translated to the public. This can include branding, press releases, community involvement and more. While it is important to have corporate knowledge, people in public relations are best served by being able to reach an intended audience. For this reason, a communications degree can be a real asset.
Marketing
With a degree in communications, you may also find a home in the marketing department. Marketing is similar to public relations in that it requires reaching out to an intended audience. However, marketing often relies on more creative outlets. This could include developing commercials, creating billboards, putting together print ads and more. While these are specialized skills, they are easily learned. At the core of all of these pursuits, however, is effective communication. How do these ads reach the audience? What story do they tell? A communications degree can help answer these questions, which is why it is a good background to have.
Web Content Manager
The Internet is a powerful area of expansion for many companies. It is not a surprise, then, that many companies have devoted a lot of energy to developing an online presence. While some positions in this area do require technical expertise in coding, not all of them do. In fact, as a web content manager, you will be focusing more on the look and feel of the content rather than the creation itself. A web content manager must know what makes for a good online presence, and he or she should know how to best appeal to the audience. Clearly, this all comes back to communication, which is why your communications degree may help you land a high paying corporate job.
With so much need within the job market, employers are eager to make a hire. According to a report from U.S. News and World Report, this has allowed employers to expand their qualifications, which means that people without a degree in business may still be considered for advanced corporate positions if their ability to communicate is sound. These communications jobs are available in business, and qualified applicants should consider them today.