Businesses today understand the importance of having a strong, online presence. In order to achieve the necessary success needed to create a powerful online brand, it’s vital to have someone behind the scenes who understands how the social advertising process operates. This individual is usually a social media specialist.
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Duties
The social media specialist creates a cohesive strategy for the company. This is accomplished by sitting down with a marketing division and putting together a solid program that enables the social media specialist to accurately measure and track the success of the numerous media campaigns that will be put into place.
The social media specialist needs to be an individual constantly aware of changes to SEO algorithms and must be able to adapt to those changes quickly. The social media specialist also works closely with content providers, ensuring there is new material to be posted to the social platforms set up for business use.
Qualifications
The social media specialist needs to have an intimate working knowledge of all social platforms, such as Facebook, Instagram, Pinterest, and Twitter. The individual should also have an in-depth understanding of how web traffic metrics are interpreted and the most powerful methods of optimizing search engines.
According to Forbes, website articles with images are viewed nearly twice as often as those without. An social media specialist with a solid background in graphics design and Photoshop can be a valuable asset to any business.
Since many businesses have engaged with their customers, it’s imperative that the specialist have solid communication skills and understands how to engage customers in both positive and negative circumstances. When a customer posts positive comments about a company, the social media specialist needs to acknowledge that feedback and when a customer posts a negative comment, the social media specialist should find ways to resolve any issues that might have caused a less than positive experience.
Social Advertising
The social marketer needs to understand how social advertising works. Unlike traditional ads, the competition for social advertising is enormous. In addition to advertising from competitors, companies also face advertising from the families and friends who are posting content directly for a user.
Mobile Advertising
Social advertising is more important than ever. An article in the Wall Street Journal pointed out that social and digital advertising costs were nearly 50 billion dollars in the first half of 2018. Over sixty percent of that advertising went towards mobile advertising. The social media specialist needs to have a solid understanding of mobile advertising, knowing how to implement it in the most profitable manner.
Constant Learning
This analyst is someone constantly learning how to increase sales and how best to get the company’s message out through social media. The social media specialist is an individual who works best in an extremely fast-paced environment and who has tremendous multi-tasking capabilities.
While some people might find being an social media specialist to be a daunting task, those who take on that challenge can often find themselves in a richly rewarding field, using a variety of creative skills in order to take a company right to the top of the potential customer awareness.