The Association of Marketing and Communications Professionals (AMCP) is a US-based organization dedicated to creative communications professionals, including marketers, advertisers, writers, and media managers. It has achieved global recognition for its administration and sponsorship of several major international competitions in the marketing industry. The organization was founded in 1995 to create an accessible and independent platform to provide credible recognition of excellence and achievement within the scope of the communications profession.
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Membership and Mission of the AMCP
Currently, the AMCP boasts a broad membership that includes thousands of individual professionals and organizations who provide relevant services. As a platform for recognition, the organization’s primary mission is to build credibility and encourage quality work from its members and the communications industry overall. As administrators of several international competitions, the AMCP works with industry members around the world and evaluates professional communications services based on a variety of essential criteria.
Administration of the Annual MarCom Awards
The AMCP oversees the MarCom Awards, which is a popular annual competition that has been running for over 15 years. Contest entrants submit finished work to be judged alongside entries from their peers according to category. Larger parent categories, like “print media,” are further broken down into more specific sub-groups during judging, according to the MarCom Awards site. Fee for entry currently ranges from $95 to $175, with the option to submit a project under multiple categories for additional contributions. Those interested in the MarCom Awards can learn more about the competition and participate in the entry process through the organization’s official website.
Other Reward and Achievement Competitions
In addition to the MarCom Awards, the Association of Marketing and Communications Professionals also administers and supports several other popular competitions. The AVA Digital Awards honor excellence in creativity regarding branding and digital outreach strategy. Masters of innovative and traditional forms of media can also participate in the Hermes Creative Awards, which covers categories ranging from writing and design to emerging technology. The AMCP is also involved in the tech-oriented dotComm Awards and the Communitas Awards, which focuses on social service and responsibility.
Sponsorship and Industry Outreach
While administration of annual competitions is the primary objective of the AMCP, it also supports other initiatives in line with its core mission of elevating the marketing and communications professions. The organization actively supports individuals and organizations who make a notable or unique contribution to a public service or charitable cause. Recipients are publicly recognized for their achievements and may be eligible for grant funding to support their ongoing efforts.
As an organization founded by experienced marketing and communications professionals, the AMCP fosters innovation and excellence in the industry by supporting friendly contests. They have also stated their commitment to creating a fair competitive environment that is accessible and open to everyone, encouraging individuals and small companies to participate as well. The Association of Marketing and Communications Professionals’ membership includes thousands of individuals, organization, and companies, with many submitting entries in their annual contests.