Marketing and Communications Podcasts
- Marketing Over Coffee
- Six Pixels of Separation
- Communication Guys
- What2Know
- Moondog Marketing Podcast
In the past, marketing strategies did not change as quickly as they do today with the widespread use of the internet and availability of social media tools, so podcasts are a great way for communications and marketing professionals to keep up to date with trends in their industry. With over a hundred options, everyone can find a podcast relevant to their particular job and in their preferred format. Some popular programs are as follows.
1. Marketing Over Coffee
This 20-minute podcast is published weekly on Thursdays, and its name is a reference to the format of the show. Each week, hosts, John Wall and Christopher Penn, have a conversation at a coffee shop. They discuss age-old marketing techniques as well as social media networks, SEO optimization, and the role of e-mail communication and also answer questions from the audience. Both hosts are experts in the field with Wall being the Vice President of Marketing at EventHero and Penn working as a professor and subject expert at the University of San Francisco as well as a consultant.
2. Six Pixels of Separation
Since 2006, Mitch Joel has been considered an expert in internet communications and marketing, and his podcast shares its name with his first book. The underlying principle is that society is more connected than ever, and with the right techniques, any business can tap into that network. A new 1-hour episode of Six Pixels of Separation airs every Sunday. Each episode features a conversation between Joel and a guest, usually another expert in the field. They discuss different methods of branding and building an online following.
3. Communication Guys
This podcast consists of weekly episodes, released on Monday mornings, featuring the expert communications duo, Dr. Tom Barrett and Tim Downs. They discuss communication and listening styles, how to broach sensitive issues, and other related topics and also give tips on effectively expressing oneself in the workplace and in personal relationships. Each week, the hosts provide 30 minutes of instruction and advice mixed in with the hosts’ anecdotes and observations.
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4. What2Know
This is one of the podcasts about marketing and communications that focuses exclusively on digital content. Published by the communications agency, W20, the host of the podcast is Aaron Strout who is in charge of marketing for the company. A new episode is available each Thursday during which Strout talks with a guest about industry trends related to creating an online presence and building an interactive following. Some guests have included Tyler Florence from The Food Network, author David Ewing Duncan, and musician ZZ Ward.
5. Moondog Marketing Podcast
Another communications and marketing podcast, the Moondog podcast, focuses on techniques to develop a branding strategy and maximize the impact of online content. Topics are applicable for both new and experienced professionals including reviews and descriptions of email management platforms and web hosts as well as updates on digital communications strategies. This podcast’s schedule is not entirely predictable, but usually, there is new content posted two to four times a month.
According to Forbes, between 2016 and 2017 the number of podcast listeners rose 11 percent, partially due to the convenience of this media and the variety of podcasts available. This is especially beneficial for personal career growth as niche programs like podcasts about marketing and communications help professionals stay current on industry trends and methodologies in a field that changes quickly.